Company History — A Little Bit About Us
Founded by Edward Kaloust in 2004 in Tampa, Florida, Medi-Weightloss® is what we believe to be among the most exciting opportunities available today. Our Founder and CEO, Edward Kaloust, an inveterate diet and health enthusiast with a 40-year career in the finance industry, together with Carol Balkcom, Executive Vice President, researched the growing epidemic of obesity and discovered that Americans spend billions of dollars annually on weight loss programs and products, and most regain the weight. After retiring from a successful career in financial services, Mr. Kaloust decided to dedicate the remainder of his working career to his vision of providing a safe, effective, and complete program for physicians to offer to their patients.
To manage the daily operations of Medi-Weightloss®, Mr. Kaloust enlisted the support of his long-time friend, James Edlund, who is the former CEO of OBGYN.net, the largest OB/GYN practitioner and patient website in the United States. Mr. Edlund has been the President or CEO of several nationally known medical and pharmaceutical companies.
With Mr. Edlund's expertise in business development; including operations, budget planning, long-range strategic planning, product development, sales, management, marketing, coupled with Mr. Kaloust's knowledge and expertise in finance and executive management, they have created an exciting franchise system that gives the tools and information necessary to provide a turn-key program that enables franchisees to open a Medi-Weightloss® Franchise within 30 to 90 days.
Participating physicians employed by or affiliated with the franchisee individualize our proprietary weight loss program, the Medi-Weightloss® Program. Physicians treat patients individually, using proven protocol and strict sound medicine. Dr. Edward Zbella, who operates one of our affiliates, Bariatric Medical Seminars, LLC, is retained to provide the medical training dimensions of the Medi-Weightloss® Program, including consultation with the participating physicians, and continuing education to keep physicians and all medical professionals current and in compliance with sound medical protocol and research. In addition to the proven protocol and start-up, the Medi-Weightloss® System provides the tools and information necessary for easy integration with our web-based management systems.